About

Our goal is to help our clients express their brands through iconic identities and meaningful experiences. Our work is designed to flourish across all print, digital, and environmental applications. We draw on our depth of experience and unique creative process—which leverages both strategy and intuition—to deliver cohesive experiences for brands we care about. We’re proud to partner with a diverse roster of top talent, giving us the necessary resources to meet any creative challenge.  

Michael Laurence, Founder and Creative Director
During my 20+ year career as a brand design leader, I’ve had the opportunity to create best-in-class solutions for some of the world’s most influential brands in the technology, fashion, and entertainment industries. Employing a unique combination of intuitive creative expression and strategic design thinking, I’ve built and led both agency and in-house creative teams, honing my skills creating brand systems, product identities, global events, retail marketing, and custom typography, engaging social campaigns, and more. Throughout my career, I’ve also maintained a passion for working with local and regional brands to help them realize their creative vision—specializing in hospitality, retail, entertainment, and the arts. This journey culminated with the founding of Thematic in June 2019.

Some of our brand partners:

Our capabilities include:

Brand Identity
Development and naming
Strategy and positioning
Logos and identity systems
Brand guidelines

Visual Communication
Print and digital experiences
Marketing and advertising campaigns
Photo art direction and styling
Social content development
Illustration and iconography
Video and animation direction
Custom typography

Environments
Event and retail experiences
Signage and wayfinding systems